Pelican Post – how you can directly help to foster a culture of reading in an African school

posted in: 2. Illustrators and Authors | 7

For the last two years I’ve published a list of charities whose work focuses on reading and literacy (here’s the most recent list). It’s now time for me to start work on updating my list (so if you notice a charity I haven’t included, and who doesn’t appear in the comments please let me know). In the meantime, I wanted to highlight one of the most interesting book charities I have discovered since last winter – Pelican Post.

Pelican Post is a UK based charity that helps individuals like you and me to directly, personally support reading for pleasure in schools in Africa. Throught Pelican Post you choose a book (or more) you like (from a relevant list) and send it directly to a participating school in Ethiopia, Ghana, Uganda, Tanzania, Malawi and Zambia. It’s simple, direct and personal.

To find out more I recently interviewed Nick Johnson, the Founder Director of the Pelican Post about the charity, how it works and his favourite books by African authors. Here’s how our conversation went…

Playing by the Book: Tell us a little about Pelican Post and how it differs from other charities which send books to schools and communities.

Nick Johnson, Founder Director of The Pelican Post : I guess the key differentiating factors is that the Pelican Post is primarily focused on the relevance of appropriate reading material as opposed to the numbers game.

For us, it’s not about getting a million books out to some region of Africa for blanket distribution to schools in that area, but about ensuring that the books delivered will have an immediate and sustainable impact. That is why we focus only on delivering stories that children can relate to, and identify with.

We want to be able to engage and inspire young minds to discover that reading can be a pleasurable experience and not to be viewed purely as something one must learn to improve one’s chances in life. Few children that learn to read at school in Africa go on to continue their education past primary level. Books and children’s stories are therefore vital in establishing a child’s own sense of self worth as well as providing the impetus to fuel a child’s imagination, and aspirations once their leave school.

And what better way to awaken a child’s imagination than reading the same story together in the classroom. We often take our education for granted but for many schools throughout the developing world, not only are books generally in short supply but multiple copies of the same story are almost unheard of.

That is why we aim to deliver enough copies of the same book so that teachers can practice shared classroom reading and children can discover the joy of sharing the reading experience together as a class.

Pupil at Kasubi Primary School, Uganda

Playing by the Book: Why have you adopted this very personal, direct approach? what are its advantages and disadvantages?

Nick JohnsonI don’t think it’s really about advantages and disadvantages but more about aligning with the future of charitable giving in general. The current global economic crisis has resulted in greater competing pressures on charities for the same sources of funding, as well as greater scrutiny on how funds are allocated. But it also has resulted in the general public becoming more conscientious about where their money is actually going and in particular a lot more cautious about supporting some of the larger charitable organizations who seemingly spend large amounts of money on marketing campaigns and have substantial overhead costs to maintain.

However, far from being in ‘difficult times’, we strongly believe that opportunities exist for those charities perceptive to this shift in people’s perceptions and expectations and the power of the internet which will ultimately transform and dictate the ways charities will be structured and operate in the future, and that can only be a good thing.

Playing by the Book: Who chooses the books on the wish lists, and on what basis are they chosen?

Nick Johnson: All books featured on the scheme have been selected in close consultation with other charities, supporting publishers, authors and partner organisations.  The current selection of books are all in English but are culturally appropriate for African children. Many of the picture / early learner books also provide further educational content at the back of the book that relates to the particular story in terms of geography, history, language, culture and wildlife from which the story has been taken.

We are currently exploring further opportunities (and funding) to develop local language imprints of some of the books featured.

Pupil at Kasubi Primary School, Uganda

Playing by the Book: How are the schools you work with chosen?

Nick Johnson: Through past experience, schools are selected where there is strong support from a charity working to support a particular community within a clearly defined region.

Selection criteria is also based upon those charities that can show a demonstrable commitment to advancing education, and where mission statements and values are in keeping with the Pelican Post’s objectives to advance literacy uptake, promote education and support sustainable development. We also select charities that support schools where either the teaching syllabus is similar to that of the education system in England and / or where English is taught in the classroom.

We also prefer to select small scale charities to support. Because of the constraints in terms of funds and resources, and the high cost associated in purchasing, storage and shipping books, most charities focus on the funding and supply of other resources and in maintaining / supporting ongoing daily school life. Reading materials and especially brand new and unread copies of children’s fiction rarely feature in fundraising projects.

Pupils at Mvumi School in Dodoma, Tanzania

Playing by the Book: What inspired you to set up Pelican Post?

Nick Johnson: I originally went on a life-changing expedition to Uganda with the youth development charity Raleigh International and with whom I am now a Global Ambassador.

One particular project involved building a dormitory for the growing number of orphans (from the aids epidemic) and school girls that were attending a school we were working with. Some of the children would come and help on the construction site and I became particularly good friends with one fourteen year old boy called George. In the heat of the midday sun we would down tools and read the books that we had brought with us under the shade of a banana tree. George had been watching me read intensely I realised afterwards, and when I finished, he asked me if he could have my book. At the time I thought nothing of it, save there would be extra space in my rucksack, but the subsequent reaction by the school was overwhelming. This random act of kindness which did not seem anything major to me, resulted in the whole team being invited to a local royal wedding as guests of honour, and it was only then that I realised that the school did not have any books. As author Alexander McCall Smith who supports the scheme once said “Throughout much of Africa, a book is precious and therefore getting hands on a book is very important to people.”

I realised that I wanted to do something further to improve children’s access to books but at the time didn’t know how. It took the internet and a chance meeting with Body Shop founder Anita Roddick many years later to sow the seeds of the Pelican Post. At the time she told me if you could get round the cost of shipping and storage, you may have an idea. I told her that I did and she gave me her details to contact her as she said she would love to talk further. Sadly I never did get the chance to talk with her again but out of that one meeting, the Pelican Post as an idea was born.

Pupil at Dwabor School in the central region of Ghana

Playing by the Book: Have you thought about getting UK schools to link with Schools in the Pelican Post scheme? Schools could club together to send a parcel of books to a “twinned” school in Africa, perhaps.

Nick Johnson: Most definitely. We are currently piloting a number of school based initiatives and based on feedback (which has been very positive) and funding plan to develop the model further in the New Year. That said we are definitely very keen to hear from as many schools out there as possible. So if anyone is interested in learning more, getting involved or signing up to the shared reading schools link scheme we are developing, please email and get in touch.

Playing by the Book: Pelican Post is still in its pilot stage – what are your plans for the future?

Nick Johnson: For one, the schools scheme is something we are actively looking to develop and the website needs updating to reflect publisher involvement as well as the growing reading list of books and schools that we are supporting but for that we need to get further funding (and website expertise) which sadly takes time.

All the people currently involved in the scheme also have full time jobs so it’s quite exciting to think what we may be able to achieve if we were able to dedicate more time and resource to developing the scheme. In that respect, we are also very keen to hear from anyone who would like to get involved and are always on the lookout for volunteers and administrator support.

Playing by the Book: Of the books on the wish lists for schools linked with Pelican Post, which are your personal favourites?

Nick Johnson: That is such a difficult question mainly in part because so many of the books featured on the reading list especially in the intermediate and more advanced reads were written by authors who were compelled to write their story based on their own personal experiences, making for me the stories they tell that more vivid and real.

Journey to Joburg by Beverley Naidoo (the very first author to endorse the scheme) is probably the most infamous in this respect as it based on the authors own personal experience and despite being a children’s story, was banned as propaganda during the apartheid era in South Africa.

Another moving story we have recently added to the list is Gorilla Guerrilla by Nick Taussig which is based on Nick’s own encounter with a boy soldier in Uganda. I also love Alexander McCall Smith’s fun packed series of adventure stories for boys about Akimbo – the son of a Game Park Ranger, partly because there are so few good books available at this level of age range and reading ability.

On a more introductory level, I think Mama Panya’s Pancakes by Mary Chamberlin should be on every primary school reading list! What is especially nice about this story is that although it is set in Kenya, the story is universal in its appeal with a strong message to young and early readers about the importance of generosity and community.

Back in the Young Adult range, I also have a huge soft spot for The Garbage King by Elizabeth Laird. Based on her own personal experiences and with a message by one of the street children she met at the end of the book, this uplifting tale should be read by children and adults alike and I guarantee will make you laugh and cry in equal measure. Everyone I have personally introduced this book to has loved reading it, so you can’t get much better praise than that.

Playing by the Book: What are your favourite books (for adults or children) written by African authors?

Nick Johnson: In terms of books on the Pelican Post reading list, I have already mentioned Beverley Naidoo’s Journey to Joburg, but another book in the Young Adult range is The Interview by the journalist and author Patrick Ngugi. Again this is great uplifting tale set in Nairobi about a young man’s dream job which seemingly is lost when he does a good deed on the way to the interview. This book deservedly won an award in the Macmillan Writer’s Prize for Africa in 2002.

On a personal note, I have just finished reading Orange Prize winner Chimimanda Ngozi Adichie’s moving and epic Half of a Yellow Sun which everyone should read…

Playing by the Book: Thank you Nick, I shall add it to my reading list! And thank you too for such an interesting interview. I look forward to seeing Pelican Post grow from strength to strength.


I do hope you’ll visit the Pelican Post‘s website to find out more about how and where they work. You don’t have to be UK based to support the work of the Pelican Post. If you wish to send a book or two to and African school you can start here.

Alternatively you can support the work done by the Pelican Post by donating via their Virgin Money Giving Site.

7 Responses

  1. sarah zama

    This looks like a brilliant concept. I worked in a secondary school in Ghana for several years and found that other book donation charities simply sent books that no-one else wanted. As a result we ended up with books on skiing (v.appropriate), old college prospectuses and generally completely irrelevant topics that never got read simply filled up the library.
    So for the children to get books that they will enjoy is fabulous. Good Luck!

  2. Zoe

    Hi Sarah, Hi Ali,
    it seems like such a simple concept – but make a very important direct, meaningful link and I think that is it’s brilliance. I too will be choosing a book to send this weekend!

  3. Becky from babybudgeting

    We will do this too. the children always choose 3 gifts to give at Christmas a goat perhaps or one of their toys. This year 1 of their gifts can be abook each we will do this tonight. Thanks Zoe.

  4. Cheryl Eversfield

    I am a teacher from the UK living and working in Qatar and am selling my house in Kent, England. I have many children’s books, some my favourites and some my own children’s , now grown. I do not want to throw these books away but would like to send them somewhere where they will be appreciated and loved just like I and my children have read and loved them. I know that there are many places in Africa where resources are scarce but education highly valued. My daughter is working as a volunteer in Ghana and has told me about the conditions of some of the schools and their lack of resources! I am aware you go not want books that are not in good condition so how can arrange to send them or have them collected? Regards Cheryl Eversfield

    • Zoe

      Hi Cheryl, I sent you an email but I’m not sure if it reached you. Dear Cheryl,

      Could you give me an idea of about how many books there are and what sort of spread – picture books, chapter books, novels, any non-fiction or poetry? Then I can see if I can find a good fit for a charity or organisation which could take them.

      Also, whereabouts in Kent is the house (this will have an impact on who is able to collect the books)?

      Many thanks,


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